“Social Media Strategist” is a new career path that has entered into the stratosphere of fame and hot career paths that were reserved for engineers, doctors and lawyers. This is a profession that can make you a rock star with its power and reach!
But what does it take to have a successful career as a “social media strategist” and how can one use it’s dominance over the world to make money and fame out of it?
Here is compiled information on becoming a successful social media strategist and rock the internet revolution of this century with innovative ideas.
So, what does social media strategist actually do?
The role that social media strategist plays is very close to that of public relations expert that involves strategies to develop and implement online communication plans and digital marketing campaigns. But it also involves building strong personal rapport and online presence on social media channels such as Facebook, Twitter, and LinkedIn etc.
What do you need to be a social media strategist?
Social media strategists, like any other profession needs a degree from a field, which is related to communications, journalism, marketing or public relations. As of now there is no training program dedicated to social media optimization so, self experience and tutoring from a mentor can be effective ways for aspiring social media strategists to gain experience.
Here is what you need
- Education Level: Bachelors Degree
- Field of Education: Journalism, communications, public relations, marketing and similar fields.
- Certification: Not necessary but is available in many private institutions
- Skill sets: Strong interpersonal skills, decision making, problem solving, research ability and more importantly, personal social media success.
- Technical Skills: detailed knowledge about social networking sites, hands on graphic designing or video making techniques
To become a social media strategist, you need real dedication.
Social media marketing for a company is not just about posting things you like, blog posts, images, some random statistics in order to increase the number of likes or followers, every post takes deep thought and planning.
Neither is social media strategy is a serious job. It is fun if you like to read, get in touch with more and more people and mutually benefit each other.
In order to harness the power of social media strategy you need to incorporate a deliberate mixture of:
- Earn a bachelor’s degree
- Build a strong online presence
- Be proactive
Big names like Ogilvy, Google and all the IT giants have begun the search to fill their social media marketing team. When are you joining them?